This is always a hard question for me because I’ve had mixed results whenever I do decide to follow the hype. Is hype good or bad for a book? Do you trust it, or do you avoid hyped books like the plague?
Here are some of my experiences, as well as my opinions on hype, and feel free to add your own opinions/experiences in the comments section below!
So, whenever I think of “hyped books”, my mind automatically falls onto those well known YA books that people consider to be the epitome of YA: Twilight, Hunger Games, Throne of Glass, etc. Recently, books more like Six of Crows, Caraval, and A Court of Thorns and Roses come to mind. Really, though, it depends on what end of the YA community you’re on. Being on the diversity side of it, I’m used to hearing loads and loads of hype around certain books, like 27 Hours, Gentleman’s Guide to Vice and Virtue, and even The Hate U Give.
I’ve read a few books that I mentioned there, but I’ve only enjoyed 1 of those 9. I’ve read Hunger Games, Throne of Glass, 27 Hours, and Gentleman’s Guide. I DNF’d HG in the second chapter, and while I read ToG all the way through, it was a bland fantasy that had no ingenuity. 27H was harmful in a few ways, and the only one I’ve really enjoyed was Gentleman’s Guide. What I’m trying to get at here is that, even though these books are greatly hyped, I didn’t enjoy them. I’ve decided not to read books due to the sole fact that they were hyped up by the rest of book twitter.
So, is it worth it to follow the hype?
In my time in the YA community, it seems like a lot of people don’t follow the hype. Or, at least they don’t want to. People constantly complain about it and how most of the hyped books aren’t actually that good. Despite that, though, books still get hyped. It doesn’t really seem like the dislike of hyped books stop people from hyping them. Multiple people like a book, they all get excited, and then they get many other people excited about it. It’s only when people start getting disappointed that people start hating the hype.
But there’s a reason certain books are hyped, right? They wouldn’t be hyped otherwise. They’re hyped because lots of people enjoyed them, not because lots of people hated them.
While this post is just me discussing multiple instances of hyped books, and whether or not its good or bad, one way people hype books is extremely interesting to me. Publishers choose a book that they think might “fit” into the community’s preferences, and then the publishers hype that book beyond belief. It happened with Caraval and Zenith, and is happening right now with Furyborn and The Children of Blood and Bone. I don’t know if these books are any good, but the publishers are definitely making them seem good, aren’t they!
The problem with publishers (and choice bloggers who get ARCs) hyping up books is that, more often than not, people are disappointed. Books are hyped for months in advance, pushing people’s expectations through the roof. When the book is anything but amazing, the book is dropped like it’s on fire, and forget about it.
So, what do y’all think?